Case Study

How did we improve website performance and flexibility for electric boat manufacturer Sialia Yachts?

Development
Maintanance
UX/UI

Sialia Yachts is a manufacturer of exclusive, all-electric premium yachts. It is a brand that focuses on innovation, precision craftsmanship and minimalist design. Although the company already had a website, there were increasing performance issues that blocked its growth and negatively affected the user experience.

After several attempts to optimize the site and make content changes, we recommended building it from scratch – in a way that ensures it is not only high quality and great performance, but also fully ready for future changes.

CLIENT

INDUSTRY

Yacht industry

Project assumptions

When the Sialia Yachts team approached us, the company already had a functioning website. At first glance, the site served its purpose – it presented the offer and reflected the brand’s aesthetics. However, in daily use, more and more limitations became apparent.

Slow loading of the site – especially on mobile devices – negatively affected conversion and user experience. Every attempt at modification – whether a visual change or content expansion – resulted in further performance degradation.

The ill-conceived structure of the code made it much more difficult to manage content efficiently, and the CMS did not allow freedom to modify sections or create new subpages without programmer support. The lack of a solid technological foundation meant that the site was unable to grow at the same pace as the brand.

As a result, the marketing team was increasingly frustrated – instead of supporting business operations, the website was becoming a hindrance. The premium brand image was not going hand in hand with the quality of the digital experience. This was the moment when a change was needed that would have long-term benefits.

Work plan

After conducting a technological and UX analysis, we proposed a solution to the client that, from a long-term perspective, was the only right one: let’s build the site from scratch.

Key project objectives:

Maintaining the current look & feel of the site (visual consistency),
improvement of performance and code structure,
customization of the site for mobile devices, which was not a priority before,
Preparation of system design and component base in such a way that the team can independently develop the site without involving developers.

Course of implementation

The complete design process.
Step by step.

Check out how we realized a site showcasing electric yachts manufactured by Sialia Yachts.

Design

Design system that allows you to develop the product

The most important premise of the new Sialia Yachts website was to restore the ability to quickly modify and manage content. For the proposed structure of information, we designed an extensive design system – a set of visually and functionally consistent components from which new sections and sub-pages can be flexibly built.

This allows Sialia’s marketing team to intuitively manage its yacht offerings, as well as build consistent landing pages as needed.

The marketing team has gained full control over the content of the substrate

Ability to respond quickly to communication needs - such as creating dedicated pages for new yacht models or industry events

Full visual consistency has been maintained without the need for interference from a graphic designer or developer

Development

A site that runs smoothly and without restrictions

One of the most important results of our work was the restoration of control over the site. The new version not only looks consistent and runs smoothly – most importantly, it no longer constrains the client’s team. In order to ensure that the Sialia Yachts website not only has a consistent look, but also high technological quality, we decided to implement it from scratch – based on our proprietary WordPress theme. This allowed us to take full care of the site’s stability and performance.

The site was optimized with modern standards in mind – both in terms of SEO and real user expectations. We focused on loading speed, smoothness of operation and ease of further development. We also paid special attention to fine-tuning the animations and graphics, so that the luxury character of the brand is visible not only in the visual layer, but also in the technological one.

With the changes, the site runs noticeably faster, loads smoothly on any device and gives the team full control over content.

New code architecture

Optimization of loading and resources

Lighter graphics and animations

Final results

Speed and efficiency

The site runs smoothly and reliably thanks to the new code architecture.

Modern UX/UI

Refined interfaces ensure user experience on any device

Consistent system design

Component base ensures visual consistency and flexibility in communication

Readiness for development