Corporate website for MPPK Group, a company that is changing the dog and cat food market.
MPPK Group is a company dedicated to building the future of healthy pet nutrition. It specializes in the distribution of premium dog and cat foods. Its portfolio includes recognizable brands such as Rural Homestead, Mr. Meat, Alpha Spirit and Primal Spirit. The company focuses on high quality, natural, grain-free and hypoallergenic ingredients, developing sales both in Poland and in foreign markets.
MPPK Group approached us with a need for a modern corporate website that is intuitive to use and fully optimized for mobile devices. The client expected a site with the possibility of flexible development in the future, both in terms of new content and functionality.
The main objective of the project was to create a modern corporate website capable of comprehensively presenting MPPK Group’s values, philosophy and key competencies. The site was to communicate the company’s activities in the areas of distribution, development of its own brands and corporate social responsibility (CSR) in a coherent and transparent manner. A key addition was the effective development of the Career section, supporting the recruitment of new talent to the team.
We began work on the project with a strategic workshop with the MPPK team, focusing on the company’s values, operating philosophy and core competencies as an industry leader. Together, we defined the site’s target users (business partners, pet guardians) and determined what content and functionality would best represent the transparency and quality of the brands offered.
We then moved on to the main part of the project, the construction of the site. At this stage we tackled:
Thanks to the workshop approach and close cooperation with the client, the design process went as expected. The MPPK team had full control and insight into every stage of implementation, which allowed for quick decision-making. The result is a modern and scalable corporate website that not only fully reflects the values, supports the recruitment of new team members and presents its competencies. It also provides a solid base for the future development of the company’s communications in the domestic market and abroad.
Check out how we realized a website showcasing pet products created by MPPK
At the beginning of the project, we held a Product Discovery workshop, which provided an in-depth understanding of MPPK Group’s corporate and communications goals and the needs of its key audiences – both business partners and end pet guardians.
Thanks to the workshop, we were able to clarify key personae and determine what information about MPPK’s values, competencies and individual brands users are looking for, and in what order it should be presented.
The result of the discovery stage was the creation of a shared vision for a corporate website that presents a portfolio of brands and supports the building of trust, business partnerships and communication around the philosophy of healthy animal nutrition.
At this stage, the following were created:
Based on the conclusions and information architecture developed during the workshop, we proceeded to design the UX and UI for the MPPK Group website. The priority was to create a solution that would allow users to quickly access key information about the company’s values and competencies, present a rich portfolio of brands, and help them find information on job opportunities.
At this stage, we have prepared:
After completing the UX stage, we moved on to designing the visual layer. Our goal was to create an interface that is aesthetically pleasing, modern and, above all, supports clear communication.
The outcomes of this stage are:
At the development stage (DEV), we relied on the stable and scalable WordPress content management system, which guarantees ease of use and the possibility of future flexible expansion of the site (both in terms of content and new functionalities).
Thanks to the technology used, MPPK received a platform that is easy to manage, while supporting modern presentation of corporate and product content.
The implementation included:
