Salvia Housing Estate – a modern developer website with integration between CRM and CMSa
Napollo Holding is a Polish property development group operating in the residential and commercial real estate market. It carries out investments in the largest cities in Poland, focusing on modern designs, high quality workmanship and attractive locations.
As part of our cooperation, we have developed a website for a new residential development – the Salvia Housing Estate in Warsaw’s Białołęka district.
Napollo Holdings, implementing a new investment project called Osiedle Salvia in Warsaw, needed a website that would present the apartment offer in an attractive and modern way.
The main challenges included:
The aim of the project was to deliver an intuitive, visually appealing and functional website that would increase the effectiveness of lead generation and distinguish Napollo’s investment from the competition, as well as meet the latest legal requirements.
We began work on the project with workshops with the Napollo team, during which we took into account both sales needs and the salespeople’s experience in dealing with customers. Together, we identified the key purchasing personas and determined which website features would have the greatest impact on the effectiveness of flat sales.
The first stage was to prepare a pre-sale landing page, which allowed us to quickly launch marketing activities and collect initial enquiries from potential customers.
Next, we proceeded to develop a comprehensive website, including:
Thanks to this approach, the process ran smoothly and the client had full control over every stage of implementation. The result is a modern and functional website that supports the sale of flats in the Salvia Housing Estate, distinguishes the Napollo investment from the competition and streamlines the work of salespeople, who receive real-time information about new enquiries in CRM.
Check out how we created a website presenting a new housing estate in Warsaw developed by Napollo Holding.
At the beginning of the project, we organised Product Discovery workshops, which allowed us to better understand Napollo’s sales goals and the needs of potential flat buyers. Thanks to these workshops, we were able to refine the key buyer personas and determine what information users are looking for and in what order it should be presented.
The discovery stage resulted in the creation of a shared vision for the website, which not only presents the investment offer, but also supports the sales process and communication with customers.
At this stage, the following were created:
Based on the conclusions from the workshops, we proceeded to design the UX and UI for the Salvia Housing Estate website. The priority was to create a solution that would enable users to quickly access key information about the investment and intuitively select flats tailored to their needs.
At this stage, we have prepared:
After completing the UX stage, we moved on to designing the visual layer of the Salvia Housing Estate website. Our goal was to create an interface that would not only be aesthetic and modern, but above all, would make it easier for users to quickly compare flats and make purchasing decisions.
The outcomes of this stage are:
During the development stage, we opted for WordPress, expanded with proprietary integration with the Deweloper System CRM system. As a result, the client received a website that is easy to use and guarantees that the offer is fully up to date in real time.
The implementation included:
